Coke Lounge was created with the primary objective of increasing share of voice and generating maximum impact for Coca-Cola's partnership with Music Midtown Festival 2015, Atlanta's premier outdoor music festival. While already the perfect place to chill-out with Coke's new products, they chose EventsTag to position Coke Lounge for a full social takeover.
Coca-Cola wanted to infuse Coke Lounge with natural opportunities for guests to share their best moments. This would in-turn flood attendees' social networks with exciting, branded content from the activation.
To inspire guests to share their amazing experiences on social, EventsTag designed and created an impressive photo-based social wall. This captured #cokelounge photos from social networks and displayed them live on-site.
To complete the effect, EventsTag built and deployed a Coke-branded live printing station. Guests could then print their social photos in full, glossy glory in a custom polaroid frame - the perfect memento.
Our activation resulted in #cokelounge content reaching 1,736,903 through social, and receiving 42,159 likes. Meaning that for each one of the 120,000 guests, Coke reached 14 more online!