Coca cola Logo

COKE LIFE - #COKELIFE

1,736,903

Reach

738

Photos Printed

Ignition

Campaign / Event partner

Coke Lounge was created with the primary objective of increasing share of voice and generating maximum impact for Coca-Cola's partnership with Music Midtown Festival 2015, Atlanta's premier outdoor music festival. While already the perfect place to chill-out with Coke's new products, they chose EventsTag to position Coke Lounge for a full social takeover.

Coca-Cola wanted to infuse Coke Lounge with natural opportunities for guests to share their best moments. This would in-turn flood attendees' social networks with exciting, branded content from the activation.

To inspire guests to share their amazing experiences on social, EventsTag designed and created an impressive photo-based social wall. This captured #cokelounge photos from social networks and displayed them live on-site.

To complete the effect, EventsTag built and deployed a Coke-branded live printing station. Guests could then print their social photos in full, glossy glory in a custom polaroid frame - the perfect memento.

Our activation resulted in #cokelounge content reaching 1,736,903 through social, and receiving 42,159 likes. Meaning that for each one of the 120,000 guests, Coke reached 14 more online!

Create your social media slideshow

To find out more about our client activations, or to discuss your event with us simply drop us an email or give us a call