Adidas launched their new running shoes for women, PureBOOSTX. The agency Hope & Glory hired the new King's Cross foot tunnel as the event space, and packed it with visual displays, a DJ, a running track and of course a healthy snack bar. The guest list was exclusively geared towards high-influencers in fashion and sport, with approximately 100 women who received a pair of the new shoes on arrival and were offered the opportunity to run with a Rio Olympics 2016 athlete.
EventsTag's role was to harness the social media influence of the guests by encourage them the share their pictures under the #PureBOOSTX tag. Our talented design and development team provided a tailormade, photo and video, cascade slideshow that was displayed in the bar area on an 80" hd screen.